2011年1月28日 星期五 庚寅年十二月廿五
陶城报社出版 逢周五出版 这期是 第940期
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A Glimpse of China’s Building Material Markets
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  Since the beginning of the 21st century, the number of building material and home decoration markets has greatly increased. While markets are oversaturated in developed provinces and cities along the Southeast coast, markets are still underdeveloped in the central and western regions. Markets without vitality are gradually eliminated.

  It is understood that there are about 3,000 building material markets of various kinds across the country, including around 1,000 markets of scale (covering over 30,000 m2) and realizing sales of around 250 billion Yuan. Two thirds of the turnover of building materials and decorative materials are achieved through such markets.

  Preliminary statistics show that 90% brands on the building material markets of 2010 achieved a sales growth of over 20%. Currently, building material markets of China are showing the following trends: 1) different market forms will coexist in the long term, and stall-composing markets will maintain long-term existence and continuous improvement; 2) markets in the form of malls and theme shopping centres will develop rapidly in large and medium cities, in particular large and medium cities in economically developed areas; 3) wholesale markets, with attracting investment as their mechanism, will develop logistics & distribution and build modern distribution centres; 4) building material supermarkets will develop steadily and overseas supermarkets will develop faster with greater force.

  Building Material Markets in Chengdu to Usher in a New Prospect (Sichuan Province)

  At present, there are nearly 10 building material markets in Chengdu, including Fusen-Noble House, 512 Building Material Market, Bailian Building Material Market, Qinglong Building Material Market, Qinglian Building Material Market,etc. Building material markets in Wucheng District of Chengdu will move out or upgrade. The resettlement of markets brings new opportunities and challenges to the new markets.

  Specialized Scale of Building Material Markets in Nanjing (Jiangxi Province)

  Red-Sun Decoration Mall in Nanjing is the building material wholesale base of Hong Yang Group. It covers a total area of 1,618 Mu, of which the operating area is 1.2 million m2. With a total investment of 2 billion Yuan,it integrates the production, display and sales of decorative & building materials. It is the scaled and specialized building material market with the largest influence in Nanjing, and also the decorative & building material market with the largest volume in East China. It operates business in various materials, including ceramics, bathroom, flooring, sanitary ware, hardware, profiles, stainless steel products and stone. It is engaged in both retail and wholesale, with a business radius of 500 km.

  Building Material Markets All over Zhengzhou (Henan Province)

  In Zhengzhou, you can find building material markets everywhere. The East of Zhengzhou is a mature business circle, in which building material markets are most concentrated. It gathers over 10 ceramic markets, including Zhongyuan Ceramic Town, Zhengzhou Ceramic Town, Macalline,etc.In West Zhengzhou, the West Building Material Market in Zhongyuan Baixing Plaza covers an area of 421 Mu, of which the building area is 400,000 m2. With a total investment of nearly 0.8 billion Yuan, it is the most modernized market after the nationwide upgrading of building material logistics and wholesale.

中国陶瓷城全貌 潘炳森摄

  进入21世纪,中国建材家居市场的数量显著增多。中国东南沿海经济发达的省市建材家居市场出现了过度饱和状态,而中西部地区建材家居市场仍处在欠发达状态,没有活力的建材市场逐步被淘汰。

  据了解,目前全国各类建材市场大约有3000个,其中具有规模(三万平米以上)的建材市场约有1000个,实现销售额约2500亿。建材、装饰材料的三分之二流通量是通过这类市场实现的。

  初步统计,2010年建材市场上,90%的品牌销售增长幅度都在20%以上。目前中国建材市场呈现以下趋势:1、市场业态将长期共存,摊位制市场将长期存在并不断提升;2、商场化市场、主题购物中心在大中城市,特别是在经济比较发达地区的大中城市将会得到较快的发展;3、招商制的批发大市场,将发展物流配送、形成现代集散中心;4、建材超市将平稳发展,国外超市的发展速度将更快更强劲。

  四川成都建材市场将迎来新格局

  目前成都市建材市场有近10家,包括富森美家居、512建材市场、白莲建材市场、青龙建材市场、青莲建材市场等。成都市五城区的建材市场将外迁或升级,市场的外迁为新的市场带来了新的机遇与挑战。

  江苏南京建材市场规模专业

  南京红太阳装饰城是弘阳集团的建材批发基地,总占地面积1618亩,经营面积120万平方米,总投资20亿,集装饰建材生产、展示、销售为一体,是南京地区最具影响力的规模型专业建材市场,也是华东地区最大体量的装饰建材市场。红太阳装饰城经营各种装饰建材,分别有陶瓷、卫浴、地板、洁具、五金、型材、不锈钢制品和石材等,零售与批发兼营,商业辐射达到周边500公里之内。

  河南郑州建材市场遍布东南西北

  郑州建材市场可谓四面开花,遍布郑州东西南北。其中,郑州东区属于成熟的商业圈,建材卖场最为集中,聚集了中原陶瓷城、郑州陶瓷城、红星·美凯龙等十几家陶瓷市场。郑州西区中原百姓广场西建材大世界占地面积421亩,建筑面积40万平方米,建设总投资近8亿元,是目前全国建材物流服务批发业提升改造,现代化程度较高的一个市场。

By Du Jun / 杜均
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