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To Sail across the Raving Sea
China has been the largest and oldest ceramic producer in the world, and the development of China’s ceramic industry also presented slowness after the preceding prosperity. However, it was relatively steady on the whole and had achieved nice results.
In 2010, industrial structure was optimized and upgraded, and remarkable results were achieved in energy saving & emission reduction.
1、Analysis of economic operation of China's ceramic industry in 2010
●Production of domestic ceramics:
Up to October, the output of above-scale domestic ceramic enterprises across the country had reached 20.398 billion pieces, up 35.91% compared to the same period in the previous year. (Refer to tablet 1)
（Table1表一）
●Production of building ceramics:
Up to October, China’s output of wall and floor tiles had reached 6.410 billion m2, and Guangdong again contributed the largest output—1.649 billion m2, accounting for over 1/4 of the total national output.(Refer to Tablet 2)
●Production of sanitary wares:
From January to October, the output of above-scale sanitary wares enterprises across the country had reached 140.08 million pieces.
2、The optimization and upgrading of industrial structure was accelerated.
Over the last two years, great results have been achieved in improving product quality, enriching cultural and artistic contents of products, cultivating and building brands as well as strengthening marketing. In addition, investment had increased year by year in the development of new technology and equipment as well as in production innovation. The overall economic operation of the industry presented a good trend of development.
3、Environmental awareness was strengthened and remarkable results had been achieved in energy saving & emission reduction.
In recent years, the environmental awareness of China’s ceramic enterprises has been gradually enhanced. In 2010, enterprises had continuously increased investment in environmental protection, thus achieving good results. Significant results had been achieved in energy saving & emission reduction, which was highly recognized by the state and competent authorities.
（Table2表二）
In 2011, the optimization and upgrading of industrial structure are to be continued, and the development trend will remain steady.
The optimization and upgrading of ceramic industrial structure will the further strengthened by seeking breakthroughs in product quality improvement, brand building and after-service perfection.
China will continue to strengthen the supervision over industries featuring high consumption and high pollution, and ceramic enterprises will continue to increase investment in environmental protection. The utilization of new technology and new equipment beneficial to the goal will also be further strengthened, which will be helpful to the further optimization and upgrading of the industry.
China’s ceramic industry will continue to maintain steady development in 2011 and will not have ups and downs.
中国陶业远瞻：直挂云帆济沧海
中国是世界上最大的陶瓷生产大国，2010年陶瓷行业的发展出现了前热后冷的情况，但从整体上来讲，还是相对较为平稳，并得到了不错的发展。
2010年产业结构优化升级，节能减排成效凸显
1、2010年我国陶瓷业经济运行分析
日用陶瓷：到10月份，全国规模以上的日用陶瓷企业产量为203.98亿件，同比增长35.91%。(参考表一)
建筑陶瓷：到10月份为止，中国墙地砖产量是64.10亿平方米，产量最大的省份仍是广东，为16.49亿平方米，在全国总量中超过了1/4的比重。(参考表二)
卫生陶瓷：从1月到10月，全国规模以上卫生陶瓷企业产量为14008万件。
2、产业结构优化升级速度加快
近两年，在提高产品质量以及增加产品丰富文化艺术内涵的附加值，培育和打造品牌，加强营销等方面，取得了良好的效果。此外，在新技术、新装备的开发和产品创新方面的投入也逐年增加，行业整体经济运行出现了良好的发展趋势。
3、环保意识加强，节能减排卓有成效
近几年来，中国陶瓷企业的环保意识正在逐步加强。在2010年，企业在环保上的投入不断增加，企业在节能减排方面取得了明显的效果，所取得的成绩也得到国家和有关部门的肯定。
2011继续加强产业结构优化，发展趋势将保持稳定
第一，2011年陶瓷产业结构优化升级趋势将继续加强。在产品的质量提升、品牌建设、完善售后服务等方面寻找突破口加强提升，实现产业平稳增长。
第二，在2011年，国家将继续加强对高消耗、高污染行业的监管力度。在节能减排的压力下，企业继续加强对环保的投入，有助于节能减排的新技术和新设备的推广。
第三，我国陶瓷行业在2011年的发展中，仍将处于平稳发展的阶段，不会出现大起大落的情况。
