One of the Best

　　Transnational Companies

　　2010 is the year of the Tiger in China. At the end of this year, “ceramics printing master—TechVersa 700 ceramics ink-jet printer” developed by Shanghai Techwin Technology Development Co., Ltd. (“Techwin”) has passed experts’certification. It was first-ly put into use by Guangdong Sabfi Ceramics Group Co; Ltd. and Guangdong Monalisa Ceramics (Group) Co., Ltd. and entered the huge Chinese ceramics industry with an overwhelming momen-tum. “Techwin”is still a strange name to Chinese ceramics indus-try; however, it is one of the most important Chinese customers of FUJIFILM Dimatix and XAAR—fa-mous suppliers of print head in the world.

　　Established in July 2001, headquartered in Shanghai, China, Techwin has branches in U.S. and Germany, and owns over 300 employees in various places in the world, with its sales networks of products covering more than 80 countries and regions. Before en-gaged in ceramics industry, Tech-win mainly manufactured and sold large-format solvent ink-jet printer, UV flat-bed printer and roll-to-toll ink-jet printing sys-tem, with its various types of ma-chines widely used in high-end graphic application fields of home appliances, textile and other in-dustries. In 2008, Techwin’s high-precision UV flat-bed print-er—TeckStorm was praised as “the most excellent UV flat-bed equipment in Asia” by FLAAR, the most prestigious research in-stitute of digital ink-jet printing e-quipment in the world; in 2011, American digital professional magazine Digital Output awarded “Buyer’s First Choice” to 50 companies, among which, the on-ly one Chinese enterprise was Techwin. Techwin’s ink-jet printing equipments were also rapidly recognized by Chinese ce-ramics industry—“ceramics print-ing master—TechVersa 700 ce-ramics ink-jet printer” was rated as “the best product” of ma-chinery on the 7th CCPL(China Ceramics Pioneers List).

　　Among China’s suppliers of ink-jet printing equipments, Techwin’s global operational ca-pability is remarkable. Hu Yushuang, President of Techwin thought that the success of Tech-win mainly lay in the localization of talents: Techwin has employed a large number of staff of Japan, I-taly, Spain, Australia or other na-tionalities. Hu believed, “In the course of rise, China must have technology of international level. While popularizing equipments, there shall be a group of people who can speak foreign languages; therefore, the local customers of various places can set their mind at rest to buy and use the prod-ucts.”

　　An Expert of Crossing

　　Industries

　　Successful experiences of one industry may be failure lessons of another industry. Nev-ertheless, Techwin, when entered the ceramics industry, was recog-nized by Chinese leading ceramics enterprises and authoritative se-lection of the industry. The award presentation speech that the or-ganiser of CCPL gave to Techwin was “possessing such charac-teristics as printing with high pre-cision, quickly transmitting pic-tures, vivid color, flexible toning and little loss of print head, simple operation and maintenance of e-quipments, low cost of production and maintenance”.

　　Compared with most ceram-ics ink-jet printing equipments, Techwin’s machines have its particular advantages: there is a printing ink recovery system which can recover ink to the main ink holder while cleaning, squeezing and protecting, to avoid waste; a large cir-culatory system which can effectively keep printing ink flow, avoiding sedi-ment; software has the function of making up points and therefore lower the bracing wire.

　　Techwin’s rapid progress in re-search and development is due to its professional technical team on the one hand: the chief technology officer Tong Zhou is a doctor of Shanghai Jiao Tong University who has over 10 years of experience of product development and application of digital printing and has already been awarded with 25 technical patents; on the other hand, due to most of Techwin’s partners being leading enterprises: Techwin’s partner of sales in China is Guangdong Keda Industrial Co., Ltd.—a tycoon of Chinese ceramics machine industry, and such international ink suppliers as Itaca, Torrecid and Ferro have all had close cooperation with Techwin.

　　According to statistics, thanks to ceramics printing machines and other new products, Techwin’s sales vol-ume in 2011 has increased 60% than in 2010. Techwin continues to receive high-tech enterprise certification in 2011 and has won the acceptance of several high-tech projects.

　　For 2012, the year of the dragon in China, Hu Yushuang indicated that Techwin would release new products which employed different print head technology to meet different needs on the basis of ceramics printing masters TeckVersa700, TeckVersa1000, Teck-Versa1400 and Teckblaze1500. With regard to overall arrangement, “Techwin will set up post-sales ser-vice sites in Jinjiang of Fujian, Zibo of Shandong, Gao’an of Jiangxi, Sichuan and Northeast China. These post-sales service sites will provide customers with fast and high-quality post-sales service.” Hu Yushuang said, “In 2012, Techwin will expand its sales to Brazil, India, Iran, Turkey and other countries, and the prepara-tions at early stage have all been com-pleted.”

　　Reporter Zhu Yi Tang Yanfei

　　跨越国界的最佳

　　2010年，是中国的虎年。这年年底，上海泰威技术发展股份有限公司(以下简称“泰威”)研发的“陶印大师TeckVer?鄄sa700瓷砖喷墨打印机”通过专家认证，率先在广东兴辉陶瓷集团有限公司和广东蒙娜丽莎陶瓷(集团)有限公司投入使用，以生猛的姿态进入了庞大的中国陶瓷行业。对于中国陶瓷行业来说，这时候的“泰威”还是个陌生的名字;但对于全球著名的喷头供应商FUJI?鄄FILM Dimatix和XAAR来说，泰威却是他们在中国最重要的客户之一。

　　泰威成立于2001年7月，总部设立在中国上海，在美国及德国均设有分公司，产品销售网络覆盖全球80多个国家和地区，在世界各地拥有超过300名的企业员工。在涉足陶瓷行业之前，泰威主要制造及销售大幅面溶剂喷绘机、UV平板机及卷对卷喷墨打印系统，各类机型广泛运用于家电、纺织品等行业的高端图像应用领域。2008年，泰威的高精度UV平板喷绘机TeckStorm(泰威风暴)被世界最权威的数码喷绘设备研究机构FLAAR评为“亚洲最为优秀的UV平板设备”，2011年，美国数码专业杂志Digital Output为50家公司颁发了“买家首选”奖项，泰威是其中唯一的中国企业。泰威的喷墨打印设备在中国陶瓷行业也迅速得到了认可，“陶印大师Teck?鄄Versa700瓷砖喷墨打印机”获评第七届新锐榜机械类的“最佳产品”。

　　在中国的喷绘设备供应商中，泰威的全球化运营能力令人瞩目，泰威董事长胡御霜认为，经验主要在于人才的本地化，泰威大量雇佣了美国籍、德国籍、日本籍、意大利籍、西班牙籍、澳大利亚籍等外籍员工。胡御霜认为，“在中国崛起的过程中，必须要有国际领先的技术。而设备在往外推广的时候，就要有一帮可以说各种不同语言的人，去世界各地建点，才能让当地的消费者可以买得放心、用得放心。”

　　跨越行业的专家

　　一个行业的成功经验，往往可能是另一个行业的失败教训。但泰威在刚进入陶瓷行业的时候，就得到了中国领军陶瓷企业的认可，也得到了行业权威评选的认可，新锐榜的主办方给泰威的颁奖辞是“打印精度高、传图快、色彩真、调色灵活、喷头损耗低等特点，设备操作与维护简单，生产和维护成本低廉。”

　　和大部分陶瓷喷墨打印设备相比，泰威机器有其独特的优势：有油墨回收系统，在清洗、挤墨和保护时，墨水将回收到主墨筒，避免浪费;大循环系统，有效保持油墨的流动，避免油墨沉淀;软件有补点功能，有效降低拉线。

　　泰威在研发上的迅速发展，一方面在于其专业的技术队伍———其产品开发部总工程师童舟为上海交通大学博士，拥有10多年的产品研发和应用数码打印的行业经验，已成功获得25项技术专利。另一方面，也在于泰威的合作伙伴大多是行业的领导企业———中国陶机行业巨头广东科达机电股份有限公司是泰威在中国区的销售合作伙伴，而意达家、陶丽西、福禄等国际墨水供应商都与泰威建立了密切的合作。

　　据统计，在陶瓷喷绘机等新产品的支撑下,泰威2011年的销售规模与2010年相比增幅达到60%，在2011年继续获得高新技术企业的认证，多个高新项目通过验收。

　　对于2012年这个龙年，在产品方面，胡御霜表示，泰威会在陶印大师Teck?鄄Versa700、TeckVersa1000、TeckVersa1400、Teck?鄄blaze1500的基础上继续推出满足不同使用需求的新产品。在布局方面，“泰威今年将在福建晋江、山东淄博、江西高安、四川、东北等地设立售后服务点，为客户提供更加快速、优质的售后服务。”胡御霜说，“2012年泰威还将在巴西、印度、伊朗、土耳其等国开展销售，前期的准备工作已经全部完成。”