Recently, major ceramic companies are doing their best to attract the attention of consumers in the market downturn. In order to gain market share, they have introduced many new products. Our newspaper will gather all the new products released from August, providing the latest product trend and style. The new products include rustic tiles, polished tiles, full-polish glaze tile, microlite tiles and etc. On the whole, Stone-like products pay more attention to stone cracks imitation, and the "rock" cutting edge becomes incomplete, in order to achieve natural effect; Jade-like tiles value a gentle, beautiful, and noble feel. Wood grain tiles are more abundant in style. Some tiles are made in worn effect or put on moss. A number of ceramic enterprises are launching inkjet products, but many domestic enterprises are following suit for no reason. In addition, new products with traditional Chinese style are rarely seen, all we see are European style, such as the European pastoral style, Mediterranean style, etc.