老石湾 新鹰牌
佛山陶瓷基地形成于唐宋，至明清最为发达，石湾之陶遍两广旁及泯外之国，深受人们的欢迎，赢得了“石湾瓦，甲天下”的声誉。石湾陶瓷的兴起，已有505年的历史。鹰牌陶瓷诞生于有着深厚历史的中国陶都———石湾，有着深厚的历史底蕴。今天，它取得了更好的发展机遇，并将铸造新的辉煌。
鹰牌，中国的鹰牌，世界的鹰牌，立足于科技、营销、管理的创新，坚持打造全球信赖的品质，坚持以产品为基础、以服务为核心、以文化为灵魂、以创新为动力。随着鹰牌集团的成立，我们成立了专业化程度更高的科技公司，为陶瓷行业建立全球性科技平台；同时也成立了运作更独立的国际贸易公司加强全球范围的深度营销。鹰牌愿意与所有有利于行业发展的力量合作，我们愿意和世界各国分享中国的发展机遇。 ———林伟 鹰牌集团总裁
Eagle Brand Group Co.,Ltd is a brand belonging to China and the whole world. It continues to create the globally trustworthy quality on the basis of technology, market-ing and management innovation, and insists on taking products as the basis, service as the core, culture as the soul, and innovation as the motive power. The establishment of Eagle Brand Group means that a more pro-fessional scientific and technical corpora-tion is set up for a global scientific and technical platform in ceramics industry, and a more independently operated internation-al trading company is founded to enhance indepth marketing worldwide. Eagle Brand Group is willing to cooperate with all part-ners for a favorable industrial development, and we are also willing to share our devel-opment opportunity in China with the world.
——Lin Wei CEO of Eagles Brand Group
自从2010年8月18日，鹰牌集团成立后，成为国有企业，成为了名副其实的“官窑”。
2010年上任的林伟总裁，以务实、高效的作风，为鹰牌带来了新的面貌，创造了一个“新鹰牌”，在技术、产品、销售、管理方面带来了建陶行业的一阵清风，建立起一套适合鹰牌发展的体制。在市场大环境存在种种不确定因素的情况下，鹰牌集团依然保持增长。这与林伟总裁的前瞻性规划有关，在林伟总裁的“12345”策略下，鹰牌对团队、终端、产品、渠道、设计、品牌等方面进行了大量工作，夯实基础，整合资源，重树信心，获得了重生，开启了二次腾飞之旅。
2011年9月20~24日，广东鹰牌陶瓷集团有限公司将连续14年作为中国建陶的唯一参展商，在意大利博洛尼亚展会上展示现代中国建陶业的雄厚实力。鹰牌集团，多年得到全球消费者的认可，在于它在建陶行业中的稀缺性。这个稀缺性，体现在它对中国陶瓷文化的传承;体现在它坚持全球化的思路，体现在它的自主创新能力;体现在它坚持品质，诚信经营、规范管理;体现于它负责任的态度。
引领行业之风，品质全球共享
自1974年创立至今的37年中，鹰牌陶瓷以人性、科技、功能、艺术、环保为开发理念，朝着“世界品牌，行业标杆”的愿景展翅高飞。
多年来，鹰牌通过产业技术的不断升级，管理方式的不断完善，始终以强大的技术研发能力走在行业前列，产品多次开创市场先河。1996年，推出世界上第一块1米砖和世界上第一块弧面砖，引起建陶界强烈震撼。鹰牌的品管体系完善，成为行业追求的品质，确定鹰牌在业界无可撼动的领先地位。在业内，更有“世界抛光砖看中国，中国抛光砖看鹰牌”的美誉。
2011年9月，广东鹰牌陶瓷集团有限公司攻克世界级陶瓷难题，推出一次烧微晶产品，鹰牌“晶聚合”技术突破了微晶产品不耐磨难题，让微晶产品实现大规模应用的可能，成为微晶产品的里程碑，这是鹰牌的一小步，却是建陶的一大步，实为鹰牌创造，世界高度。
37年的用心经营使得鹰牌不仅在国内稳居领先地位，也将产品和服务伸向全球四十个国家和地区。今年以来，鹰牌集团大力支持出口新产品开发立足国际消费市场的需求，对产品进行调整和研发，新产品自推出国际市场就有了不错的反响。鹰牌先进的晶聚合技术、LED超玉技术、魔术师布料技术等所生产的抛光砖、微粉石、微晶石等，均具有相当高的水准，鹰牌陶瓷最让行业期待的“一次烧成微晶玻璃”，也将亮相博洛尼亚展会。
中国文化 国际视角
《功夫熊猫》和《花木兰》这两部充满中国元素的电影，将中国文化的点点滴滴渗透到影片的每一处细节，我们可以从第一分钟就感受到浓郁的东方气息。《花木兰》和《功夫熊猫》都体现出在全球化语境下创作者清晰的全球化视角，这对建陶行业也是一种启示。要走向世界，一方面坚持中国元素，一方面要融入世界，这也是鹰牌所坚持的。鹰牌一直以开放、合作的心态，弘扬中国建陶文化，并以全球先进的技术和产品，成为最具国际影响力的中国陶瓷品牌。“大观文化，官窑特质”，正是鹰牌的追求。
鹰的目光，因锐利而捕捉世界;鹰的翅膀，凭实力而搏击长空。鹰牌，一如鹰的气质，一如鹰的气势。鹰牌集团，站在中国建陶行业的顶峰，秉承中国几千年陶瓷艺术底蕴，感知世界脉搏，始终保持着开放的心态去面对国际上的合作，期待着与更多的原料、设备供应商，设计、科技机构合作，实现互利共赢。同时，把世界同行的先进科技成果、设计理念与营销方法带回中国，促进中国建陶行业不断进步，引领中国建陶全球化。
Ancient Shiwan New Eagle
Foshan ceramics base came into being in Tang Dynasty and Song Dynasty, and was thriving in Ming Dynasty and Qing Dy-nasty. Ceramics of Shiwan can be found at home and abroad, especially in Guangdong and Guangxi provinces, and are so popular as to gain the fame of “Shiwan owning the best tiles”. Eagle Ceramics was born in the ceramic capital of China—Shiwan, which has a history of 505 years ceramics develop-ment. Today, Eagle Barnd has accessed to better opportunities, and is bound to create more glories.
Since August 18, 2010 when Eagle Brand Group was set up and turned into a state-owned enterprise, it becomes a gen-uine “official kiln”.
CEO Lin Wei takes office in 2010, and works with pragmatic and efficient style. He changes the look of Eagle Brand and creates a “New Eagle”, brings a refreshing breeze to building ceramics industry in as-pects of technology, product quality, mar-keting and management, building a system suitable for the development of Eagle Brand. That Eagle Brand keeps growing in the market where various uncertain factors exist is associated with far-sighted CEO Lin Wei. Under his “12345” strategy, Eagle does a lot of work on team building, termi-nal development , product quality, channel building, design, brand building and other aspects, firms its foundation, integrates its resources, becomes confident again, and starts its second journey to leap forward.
From 20th to 24th September, 2011, Guangdong Eagle Brand Group Co., Ltd. will present the powerful strength of China building ceramics industry at the CERSAIE in Bologna Italy as the sole exhibitor of China building ceramics industry for the 14th consecutive year. Eagle Brand is so popular among the consumers of the whole world for many years because of its rareness in building ceramics industry, which is showed in its inheritance of the culture of China ceramics, in its idea of sticking to globalization, in its ability of independent innovation, in its adhering to good quality, honest operation and standardized manage-ment, and in its responsible attitude.
Taking the Lead in the Indus-try, and Sharing its Quality with the Whole World
Since it was founded 37 years ago in 1974, Eagle takes humanity, technology, function, art and environment protection as its development idea, and leaps forward to the vision of “being a top brand in the world, and a benchmark in the industry”.
For many years, through constant up-grade of industry technology and continu-ous improvement of management mode, Ea-gle Brand remains in the front rank of the industry in terms of the capability of tech-nology research and development, with its products being pioneering in the market for many times. In 1996, it launched the first piece of tile covering one meter and the first cambered surface tile, which aroused a big shock in building ceramics industry. Eagle Brand has such a mature quality control sys-tem that its quality becomes an aim in the industry, ensuring its unshakable leading position in the industry. Furthermore, it en-joys the reputation of “while China has the best polished tiles in the world, Eagle Brand owns the best polished tiles in China”.
In September 2011, Guangdong Eagle Brand Group Co., Ltd. conquered a world-class ceramics problem, and launched single sintering microcrystal prod-ucts. With “crystal polymer” technology, Eagle solved the problem of insufficient wear-resistance for microcrystal products and made it possible to apply microcrystal products in large scale, becoming a mill-stone for microcrystal products. This is a small step for Eagle Brand, yet a giant leap for building ceramics industry. In other words, Eagle Brand creates a new height for the world.
37 years’ hard working does not only place Eagle steadily in the front of China, but also spread its products and service to forty countries and regions in the world. Since this year, Eagle focuses on develop-ing new products to meet the needs of inter-national consumer market, makes adjust-ment to and research on its products, and gets good results after its new products ap-pear on the international market. The pol-ished tiles, double loading tiles and micro-lite made by advanced crystal polymer tech-nology, LED super jade technology, magi-cian fabric technology of Eagle Brand are all of high standards. The most expected “single sintering microcrystal glass” of Ea-gle Brand will also be present in CERSAIE.
Chinese Culture, International View
Kung Fu Panda and Mulan are two movies full of Chinese factors, which inte-grate the dribs and drabs of Chinese culture into the details of the movie, enabling us feel the strong Oriental flavor since the first minute. Those two movies all present their creators’ clear globalized vision in the globalized context, which is also an inspira-tion to building ceramics industry. In order to go global, one should preserve Chinese factor on the one hand, and integrates into the world on the other hand, to which is also what Eagle Brand persists. Eagle Brand al-ways carries on China building ceramics culture with open and cooperative mentali-ty, and becomes a globally influential Chi-nese ceramics brand with advanced tech-nologies and products in the world. “Pos-sessing special features of official kilns with grand sight culture” is the very thing that Eagle Brand pursues.
An eagle captures the world with its sharp sights and strikes in the sky with its powerful wings. Eagle Brand shares the quality and momentum of eagle. Standing on the peak of China building ceramics in-dustry, carrying on the ceramics art deposits of China which has a history of several thousand years, and feeling the pulse of the world, Eagle keeps facing international co-operation with an open mind, looks forward to cooperate with more raw material and e-quipment suppliers and design and techno-logical institutions, achieving mutual bene-fit. Meanwhile, it brings the advanced scien-tific and technologic results, design con-cepts and marketing methods in the world back to China, which put forward China building ceramics industry and lead China building ceramics industry to go global.
