每届奥斯卡颁奖典礼，众星云集，是电影行业最盛大的活动，为全球瞩目。中国陶瓷行业里，也有一场关注度、美誉度最高的年度盛会，被誉为“中国陶瓷行业的奥斯卡”，那就是“中国陶瓷行业年度新锐榜”。
中国陶城行业新锐榜如同“奥斯卡”颁奖典礼
CCPL is like the Oscar Award
新锐榜由中国陶瓷工业协会与陶城报社于2004年联合发起，迄今已成功举办7届，是目前唯一涵盖机械装备、化工原料、瓷砖、卫浴、经销商等上下游企业和个人鼓励创新的最权威、最具影响力的行业盛会，吸引了中国各大陶瓷产区的上百家知名企业的积极参评。整个评选活动历时五个半月，影响广泛、持久。
2011年新锐榜颁奖典礼上，意大利萨克米机械有限公司亚洲区总裁马仙妮（后排左一）与中国陶瓷行业精英一同论道。新锐榜成为国外企业展示形象的最佳舞台
On the CCPL awarding ceremony 2011, Mr. Masini（back row 1st on the left ）, CEO of Italy SACMI Machinery Asia， exchanged notes with China ceramics industry elites. CCPL has become the ideal stage for foreign enterprises to show themselves.
中国陶瓷行业新锐榜以“相信新锐的力量”为口号，伴随着陶瓷行业，经风雨，共成长。自举办以来，主办方一直在创新活动的形式和内容，为业界呈现一场高端的视听、思想盛宴。它是一个创新价值榜，又是一个行业年度创新的总评榜，它的使命就是鼓励“通过创新提升价值”，促进行业的蓬勃发展。
新锐力量 引领价值
刻录在新锐榜单的年度新锐企业、品牌、产品、展厅、广告、人物、事件……无一例外地，为中国陶瓷行业带来过不同程度的冲击，贡献过锐意创新的智慧，赢得过或多或少的荣耀。
新锐榜吸引了大批国际友人的兴趣，通过新锐榜认识中国陶瓷产业发展状况
CCPL has attracted the interests of many foreigners，for CCPL can help them get to know the development situa-tion of Chinese ceramic industry.
与此同时，借助中国陶瓷行业新锐榜在中国陶瓷行业的影响力，一大批新锐企业通过入选新锐榜单，获得业界及社会极高的认知度，为发展赢得了机遇。广东金意陶陶瓷有限公司在2004年成立当年就获得了“年度最佳新锐企业”称号，在短短几年时间里，公司得到了飞速发展，不但在全国拥有数百家金意陶思想馆及专卖店，在今年发布的“中国500最具价值品牌排行榜”中，金意陶以26.39亿元品牌价值荣居排行榜366位，品牌价值突飞猛进。高要市将军陶瓷有限公司于2003年成立，该企业获得了首届新锐榜“优秀新锐企业”称号，在其后的发展中，一年一大步，两年大跨越，到今年稳步发展为拥有四大品牌、两大生产基地、数十条世界一流生产线的企业集团，创造了陶企发展的奇迹。
新锐榜作为一个具有前瞻性、预见性的风向标，一直引领着行业的潮流发展，尤其是在产品创新这方面，表现得更为明显。凡是获得新锐榜之年度新锐产品奖项的创新产品，都是产品工艺自主创新、运用行业先进技术，外观设计独特、包装设计新颖，拓宽陶瓷运用领域，对产品市场增长率、创造利润等方面表现突出，受到业界的一致认可，并逐渐成为市场上的流行趋势。东鹏的砂岩石系列、简一的大理石、金意陶的锦锈石等产品在获得“最佳新锐年度产品”称号后，受到行业的广泛关注，产品逐渐成为市场主流。
新锐榜不仅关注产品花色品种的创新，在生产技术上的创新同样关注。曾获得“最佳年度新锐产品”的广东科达机电的大规格陶瓷薄板制成技术装备、广东蒙娜丽莎陶瓷的QQ板、欧神诺的晶立方系列等产品，充分体现了在新的形势下，陶瓷生产将向增产、节能、降耗，实现建陶产业向低能耗、低资源消耗和低环境污染生产模式转换的大趋势。
高峰论坛 高人论道
如同奥斯卡颁奖典礼，中国陶瓷行业的“奥斯卡”一样不了奢华的红地毯秀、高人云集、高峰论道、思想交锋。从历年看，新锐榜颁奖典礼和凤凰卫视著名主持人的的巧思搭配，为这场思想盛宴增色不少。无论是香港凤凰卫视著名主持人谢亚芳的巧思搭配，还是香港凤凰卫视著名时事评论员杨锦麟，到香港凤凰卫视金牌主持人胡一虎在新锐榜高端论坛上开启的“陶业一虎一席谈”，都一直为陶业中人津津乐道。
除了主持人阵容强大以外，出席颁奖典礼的嘉宾更是均是重量级别。广东新中源陶瓷有限公司董事长霍廉泉、新明珠陶瓷有限公司叶德林、广东鹰牌陶瓷有限公司总裁林伟、广东唯美陶瓷有限公司董事长黄建平、广东金意陶有限公司董事长何乾等中国陶瓷行业的领军人物都亲临颁奖现场，论道中国陶业发展话题。不但如此，每一届新锐榜的特邀主讲嘉宾也是个个来头不小。第一财经频道总策划罗振宇、博鳌亚洲论坛的秘书长龙永图等风云人物的出席与主题演讲，促进中国陶瓷行业与世界经济同步发展。
扩散影响 合作交流
在2011年第七届新锐榜颁奖典礼“一龙一虎一席谈”高端论坛上，嘉宾中一位白皮肤、蓝眼睛的意大利人引起全场瞩目，他就是意大利萨克米机械亚洲区总裁马仙妮先生。马仙妮对中国国内陶瓷面临的反倾销发表了自己的看法，并与众多行业精英分享了世界贸易规则等经验。
目前，新锐榜已是中国陶瓷行业的一个至高平台，影响着产业的未来走向与发展趋势。随着新锐榜在中国陶瓷行业中的影响力不断扩大，越来越多的国内外知名企业开始关注新锐榜，并且参与到新锐榜的评选中来，主办方也乐意为国内外企业打造一个沟通交流的平台，加强国内外企业的联系。
对于中国企业而言，通过新锐榜走向国际具备极大的便利;而对于国外企业而言，通过新锐榜认识中国陶瓷产业面貌也是一条捷径。合作才能实现共赢，新锐榜通过搭建国际高端平台，让国际企业在中国同行面前展示形象、宣传品牌、分享经验，也为国外企业打开中国市场提供了最佳舞台。
Each year the Oscar Academy Award, the most important event in the film industry, gathers famous stars and attracts at-tention from the whole world. In China’s ceramic industry, there is also an annual event attracting the most attention and enjoying the highest repu-tation —China Ceramic Pio-neers List(CCPL), which is reputed as “Oscar in China’s ceramic industry”.
Jointly started in 2004 by China Ceram-ics Industrial Association(CCIA)and Ce-ramic Town Weekly, the award has been held for 7 times by now. It is for the moment the most authoritative and influential indus-trial event and the only one that involving machinery and equipment, chemical raw ma-terials, ceramic tiles, sanitary, distributors and other upstream and downstream enter-prises, as well as individual innovations. It is participated by over a hundred renowned en-terprises from major ceramic production ar-eas in China. The whole appraisal takes five and a half months and has an extensive and lasting influence.
With “Believe in the power of new pi-oneers”as its slogan, CCPL has been through ups and downs with the industry. Since it was started, the organizer has been innovating its form and contents to present the industry with a high-end visual-audio and mind feast. It is a rating of innovative value and a general ranking of annual inno-vations in the industry. Its mission is to ad-vocate “upgrading of value through innova-tion”, thus promoting the development of the industry.
New Pioneers Forces Lead the Values
New pioneer enterprises, brands, prod-ucts, exhibition halls, advertising, figures, events among the new pioneers list have had different influences on China’s ceramic in-dustry, contributed avant-garde wisdom and won certain honours.
Aided by the influence of the CCPL in China’s ceramic industry, a number of new prominent enterprises have gained high awareness among the industry and society by getting on the list, thus winning opportuni-ties for their growth. Guangdong KITO Ce-ramics Co., Ltd. was awarded the title of “The Best Annual New Pioneer Enterprise”in 2004, the very year it was established; in just a few years, it has been developing at a fantastic speed. Now it not only owns hundreds of KITO Hall of Ideas and franchise stores across the country, but also is ranked 366th on this year’s List of China’s Top500 Most Valuable Brands with a brand value of 2.639 billion Yuan. Marshal Ceramics, established in 2003, won the title of“Excellent New Pioneer Enterprise”in the 1st award; in the following years, it has developed in leaps and bounds and has became an enterprise group possessing four brands, two production bases and dozens of world-leading production lines, creating a de-velopment miracle of ceramic enterprises.
As a foresighted trend-revealer, CCPL has been leading the trend in the ceramic industry, especially in product innovation. All products awarded the title of “Annual New pioneer product”feature independently innovative processes, advanced technology, unique ap-pearances and novel package designs; in addi-tion, they have expanded the applications of ceramics and have outstanding performance in market growth and profit-making. They have won unanimous recognition in the industry and gradually become the trend of the market. The sandstone series of Dongpeng, the marble of GANI, and the Fairview Stone of KITO have, after winning the title of “The Best Annual New Prominent Product”, attracted extensive attention from the industry and gradually be-come the mainstream of the market.
The award focuses not only on innovation in product pattern and design, but also on inno-vation in production technology. Products awarded the title of “The Best Annual New Pioneer Products”, such as the large-size ce-ramic plate technology and equipment of KE-DA Industrial Co., Ltd., the QQ plate of Mona Lisa and the crystal cube series of Oceano, fully manifest that the ceramic production is now ori-ented towards increased production, energy sav-ing and consumption reduction, realizing the general trend that building ceramic sector is switching to production mode with low energy consumption, low resources consumption and low pollution.
Superior Discussion in Summit Forum
Like the Oscar Award, this “Oscar”in China’s ceramic industry also consists of the luxurious red carpet show, gathering of elites, high-end discussion and exchange of ideas. Viewed from the previous years, the smart matching of the award ceremony with famous comperes from PHTV adds more fun to this mind feast. Events with the renowned compere Xie Yafang, or the renowned commentator Yang Jinlin, or the “Ceramic Tiger Talk”launched in the high-end forum of the award by the gold-medal compere Hu Yihu, all of whom from PHTV Hong Kong, remain interesting top-ics for people in the ceramic industry.
Besides the powerful group of comperes, distinguished guests present at the ceremonies are all important figures. Huo Lianquan, chairman of Guangdong Newzhongyuan Ce-ramics Co., Ltd., Ye Delin from Newpearl Ceramics Group, Lin Wei, president of Eagle Ceramics, Huang Jianping, chairman of Guangdong Weimei Ceramics Co., Ltd., He Qian, chairman of KITO Ceramics and other leaders in the trade have been present at the event and exchange opinions on the develop-ment of China's ceramic industry. Specially invited lecturer of each ceremony also has su-perior backgrounds. The participation and themed lectures of Luo Zhenyu, producer of No.1 Business Channel, Long Yongtu, secre-tary-general of Boao Forum for Asia and oth-er men of the time have promoted China's ce-ramic industry to develop in keeping with the world economy.
Greater Influence for Better Cooperation
In 2007 China Ceramics Pioneers List (CCPL) Awarding Ceremony and the high-end forum -- "Chinese Dragon and Tiger's Talk", a guest from Italy with White skin and blue eyes caught the attention of all the audience present. He is Mr. Masini, CEO of Italy SACMI Machinery Asia. Mr. Masini expressed his opinion on the anti-dumping is-sue confronted by the Chinese ceramic indus-try and shared the experiences like the rules in international trade with ceramic industry elites.
Today, CCPL is a highest platform in China’s ceramic industry that influences the trend of the industry. As its influence in the industry grows, more and more renowned en-terprises from home and abroad begin to pay attention to the award and participate in the appraisal. And the organizer is willing to build a platform for communication and ex-change for enterprises from home and abroad.
For Chinese enterprises, CCPL(China Ceramics Pioneers List)is the short cut to In-ternational stage. As for foreign companies, CCPL is a window to get a panoramic view of Chinese ceramics industry. Cooperation leads to win-win situation, and CCPL is an interna-tional high-end platform which allows inter-national enterprises to show their image in front of the Chinese counterparts to promote their brands, share experiences, and more im-portantly, to gain the opportunity of opening the Chinese market.
记者 程飞 摄影 潘炳森
